Retailers form alliance to spur uptake of green fuels

A coalition of major retailers will seek out cargo shipping services that have a low-to-zero carbon footprint to incentivise uptake of greener marine fuels and carbon-reduction technologies.

PHOTO: Ship carrying Amazon's containers. Twitter of @Port_Houston

The major retailers Amazon and Patagonia and the German coffee chain Tchibo have launched the Zero Emission Buyers' Alliance (ZEMBA) along with the US-based Aspen Institute.

ZEMBA will partner with freight buyers to “catalyse the maritime industry’s clean energy future,” said Dan Porterfield, chief executive of the Aspen Institute.

“ZEMBA plans to issue a Request for Proposal (RfP) in 2023 to forward procure maritime shipping services that achieve zero or near-zero emissions on a lifecycle basis, for all greenhouse gases, not limited to carbon dioxide. The delivery of these services will be expected to start in 2025 or 2026.”

By Konica Bhatt

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